EMC has confirmed Kevin Sparks is to replace Russell Poole as director of alliances and channels for the UK and Ireland.
Poole has been doing rather well for himself climbing the greasy pole within EMC. He replaced Terry Beale as EMC’s head of channel just last August has been promoted to the position of senior director, enterprise sales for EMEA.
Sparks joined EMC five years ago and was most recently the vendor’s cloud and service provider sales manager. He has 22 years of experience in technology sales and marketing, including leadership roles at Ericsson and BT, before joining EMC.
He has to evolve EMC’s channel business in the UK&I which has been getting better of late and might be showing signs of opposable thumbs.
EMC has been trying to transform its relationships with the channel and distribution businesses over the last few years. Sparks’ will “work closely with the partner community to help them find additional value from their relationship with EMC” which we guess means a generous drinks cabinet for thirsty channel partners.
