Dynabook Europe has confirmed that it is shutting its UK office and discontinuing sales in the UK, Ireland and Nordics, The UK office will be cleaned out by the end of April and 30 UK jobs will go.
Dynabook Inc is developing a new strategy for the UK, Ireland and Nordics where it uses an operations centre established in Asia, the vendor said. It added that arrangements are being put in place to honour the supply of products for sales commitments in the three affected countries/regions.
In November, Dynabook UK announced it had been selected to provide client PC hardware through the National Desktop and Notebook Agreement (NDNA), working with partners Stone, SCC and Insight. The framework is aimed at the higher-education sector and associated public sector organisations.
One source remarked that although the distributors have been left with some unsold stock, “there’s not a bucketload to go through, so they aren’t too nervous about getting rid of it”.
Dynabook’s full statement said:
“As widely reported, market conditions and the economic climate in EMEA continue to be exceptionally challenging and many analysts expect this situation to remain for the rest of 2023 at least. As a result, Dynabook Europe is implementing significant structural reform to its business. Sales operations in the UK, Ireland and Nordics under the current business model will be discontinued, and as a result Dynabook’s office in UK will close by the end of April 2023.
“In response to these challenging conditions, a new strategy is being developed by Dynabook Inc for the UK, Ireland and Nordic region. The objective is to create a new model agile enough to adapt to today’s (and future) challenging business conditions in the region, utilising an operations centre to be established in Asia.
“In any case, arrangements are being put in place to honour the supply of products for existing sales commitments in the UK, Ireland and Nordic region. Service and support will continue to be available for all existing customers via the current channels. Dynabook will of course honour all existing standard and promotional warranty obligations, as well as purchased warranty extensions and enhancements.”
