A Ricoh Europe report claims that the SME/SMB arena is undergoing massive changes due to digital transformation.
The research found that a quarter of SMEs expect to be selling different products and services in the next five years and are looking for help innovating their businesses now to make sure they can deliver those sorts of changes.
There might be different degrees of commitment to change, but 91 percent of those quizzed by the printer maker accepted that they would be changing products and services to some extent in the next few years.
Ricoh Europe CEO David Mills said that SMB leaders were tasked with charting a path through increasingly uncertain times. The good thing is that digital transformation can force companies to reconsider the direction they’re taking and help them find a more successful route to market.
“Leaders are telling us that increasing the quality of their products is key, but so are lowering costs and accelerating time to market. When taking the time to reassess their offering it’s essential they carefully consider how their organisation can work in more effective ways to strike the right balance,” Mills said.
There was a risk that if SMBs don’t innovate, they’ll run their business into the ground.
Mills said now is the time to take a proactive stance and face disruption head-on. “Any business that misjudges how to adapt their processes and strategies risks leaving their future open to chance.”
