Digital Reality has made some senior appointments to boost its EMEA channel.
Christine Rawlinson (pictured) takes the role of director of Partner & Alliances for EMEA North, while Gudrun Schnell joins as director of Partner & Alliances for EMEA Central & East, which incorporates the DACH region and the Netherlands.
Both come from Equinix and are tasked with building and driving the expansion of Digital Reality’s channel ecosystem into their respective areas, the firm said.
Rawlinson arrives with a lot of channel experience, including being one of the founding members of Equinix’s global partner programme. Before that, she also spent ten years at a B2B channel agency, helping to generate millions of dollars in incremental business for multiple blue-chip tech firms through channel initiatives.
Rawlinson said she was looking forward to working with Gudrun again and am confident that our combined experience will make for a strong team at Digital Reality.
Schnell also joins the business having spent the last eight years leading Equinix’s channel sales team in the DACH region. With a wealth of experience in sales roles at outsourcing companies, she also spent ten years at Siemens Business Services as its head of sales for South/West Germany, as well as a stint in sales support at Electronic Data Systems (EDS).
“It’s an incredibly exciting time to be joining Digital Reality – it’s not often you are allowed to build a channel from the ground up, so I’m eager to get stuck in”, Schnell said.
