Dell Technologies has a new vice president of channel strategy and VMware channel sales.
The Grey Tin box shifter has promoted Lukas Bedi, who says he has a cunning plan to “strengthen” partner relationships and ensure the channel has the “tools” it needs.
He will be responsible for setting Dell’s overall channel strategy, designing Dell Technologies Partner Programme incentives, competencies and requirements, as well as accelerating Dell’s solid VMware channel business. Bedi’s focus in his new role will be on the operational and strategic momentum of Dell partners.
Bedi joined Dell in 2007, and said he’s proud of the “strong” relationships Dell has built with partners across its ecosystem. “I’m looking forward to strengthening those relationships further while also honing our channel strategy to ensure that our partners have the tools they need to succeed”, he said.
He is now responsible for what Dell’s former vice president of global channel sales, Saket Pradhan, was covering as well as a broader responsibility for Dell’s overall channel strategy. Bedi will report directly to Dell’s global channel chief, Rola Dagher.
