Dell takes aim at HP business

Andy Zollo, channel director Dell EMEAThe decision by HP to split itself into two will offer opportunities for Dell to take more business.

That’s according to Andy Zollo, director of channels at Dell EMEA, who said today that its own plans will allow it to sell software, services and hardware to a number of new customers.

Zollo said that Dell had embarked on a series of roadshows throughout Europe over the last several weeks to educate its partners on opportunities open to them.

Dell – formerly known primarily as a hardware company – now has a wide portfolio of products and has appointed partner development managers to offer one single “backside to kick”.

He said Dell now has a much closer relationship with a wide range of partners aimed at introducing them to enterprise customers.

Zollo said that any major change to an organisation – such as recently happened with HP – tends to have a disruptive effect, and Dell will feed on the changes that are bound to happen.