Dell has launched its RISE channel programme for partners across Europe, the Middle East and Africa (EMEA).
The big idea is to make life simpler for partners, particularly those that operate across multiple countries in EMEA and increase the rewards for top sellers.
RISE will have four partner levels – ignite, boost, advanced and elite – and is aimed at helping small and medium-sized enterprise (SME) partners be more competitive and provide them with a clear path to level up rewards.
Those rewards are given out on a per-box basis through Dell’s distributors and can be tallied up and then redeemed at the end of each quarter. Ignite and boost partners will get e-vouchers and advanced and elite can get credit notes at their distributor.
Ralf Jordan, vice-president, EMEA distribution at Dell Technologies said: “With our industry-leading portfolio and launch of RISE, we are providing a more formal engagement path for these authorised partners to become part of the Dell Technologies partner community and grow their Dell Technologies business even further.
“Through RISE, partners will have increased opportunity and profit potential to support their growth with us and rise through the Dell Technologies programme levels. Existing authorised partners will automatically be enrolled into RISE and new partners can get involved by checking on the firm’s Performance Portal.”
