The introduction of a unified channel by Dell-EMC earlier this year meant there were winners and losers in the move.
According to Microscope, the move to weld together partners from the two firms has meant that “inappropriate” behaviour has caused it to terminate people inside the firm as well as dump partners who refused to toe the new line or behave in a way that didn’t please the giant conglomerate.
But, nevertheless, Dell-EMC claims that its move to weld together what were separate channel partners has been largely successful.
Cheryl Cook, says Microscope, is over the moon with the results of its move, particularly so in the UK.
She, apparently, will have no hesitation in wielding the stick and enforcing the new rules in the company’s attempt to use the merger to deliver cross selling and has trained up its channel to take advantage of what she sees as good opportunities for revenue growth.
