Daisy Corporate Services is partnering with Girlguiding, as part of a cunning plan to ensure old tech is diverted from landfill.
The channel player is sponsoring the Rainbows recycling badge, which incentivises girls aged between four and seven to help reduce waste.
Daisy Corporate Services chief operating officer Lyndsey Charlton said the move was part of a larger effort to tackle climate change.
“Our partnership with Girlguiding aligns with our commitment to making a positive environmental and social impact. We know that women in STEM [science, technology, engineering and maths] are always doing amazing things, and this partnership is another way we can help inspire the learning of STEM skills in the real world,” she said.
Head of Girlguiding fundraising Helen Parsons said there was evidence of an appetite to take positive action among its membership.
“Our research shows young women and girls already feel empowered to tackle the climate crisis, and our Rainbows recycling badge provides a foundation for a lifetime of environmentally conscious behaviour. With the support of Daisy, we can help build knowledge and educate them about how they can get involved in the recycling of technology,” she said.
Daisy is also continuing with several other efforts to promote STEM and help the next generation gain skills, as well as working with Groundbreaker’s environmental and educational projects for underprivileged children worldwide.
