The dark satanic rumour mill has manufactured a hell on earth yarn that Daisy Group could put itself up for sale as soon as March
A Sunday Times article in February claimed the comms giant was considering returning to the stock exchange, and Sky News said in October that the firm was making plans for a £1.5 billion sale.
Now a Financial Times article has claimed that Daisy appointed UBS and Oakley Advisory late last year to lead the sale.
Speaking to the Financial Times, Daisy CEO Neil Muller refused to say anything about the rumours, but said that Daisy has plans to as much as double the size of the business over the next five years.
Daisy Group was taken private for £494 million in January 2015 and has gone on to acquire Damovo, Calyx, Phoenix IT and Alternative Networks.
The deal saw founder Matthew Riley and a group of investors take control of the business.
In the latest Top VARs Daisy was ranked as the third largest channel firm in the UK, with revenue of £700 million.