Customer Thermometer has launched a new channel partner programme for UK and US markets. The programme will help partners sell its cloud-based email feedback solution to drive subscription-based revenues.
Customer Thermometer already works with IT services, support and MSP’s across 60+ countries to get feedback from the heart of customer touchpoint, via embedding its feedback buttons into emails and tickets. It claimed more than 70 percent response rates give organisations access to instant insight into customer sentiment across every interaction, which enables engagement and attitude to be effectively measured and enhanced.
It claims its new channel programme makes it easier for Managed Service Provider (MSP), Value Added Reseller (VAR) and Microsoft Cloud Service Provider (CSP) to sell and distribute its software, enabling them to cash in on additional SaaS revenue from every customer email signature or PSA/ CRM system integration.
Richard Daemen, Daemen ICT: “We joined Customer Thermometer’s partner programme while it was in beta. We have found it a huge value-add, as well as an easy revenue generator. We can bundle its 1-click feedback solution with Office365, G Suite, ConnectWise, ServiceNow, Zendesk and dozens more. This enables us to offer customers the ability to sense and respond to customer feedback in real-time, keeping churn as low as possible.”
Customer Thermometer already has partnerships with over 50 help desks, CRM and Professional Services Automation providers, including Salesforce, Zendesk, ServiceNow and ConnectWise.
Jim Turner, Managing Director, Customer Thermometer said: “As IT services businesses and MSPs increasingly focus on getting and keeping subscription revenue, understanding customer satisfaction in a light touch way is critical. It’s these fast-paced, volume ticket environments where Customer Thermometer is most effective.
“Plus, as market demand for SaaS grows, while profit margins become razor-thin, channel partners need new ways to extend their value propositions and new generate sources of recurring revenue. This will increase the value they are delivering and receiving from new and existing customers. We are allowing the channel to benefit from subscription revenues with a value-added service that is incredibly topical – the market for customer insight and experience is proliferating. Working with Customer Thermometer is a genuine win/ win as they can both fortify their margins and customer bases.”
