Lenovo has announced Adrian Criddle’s appointment as the new General Manager for the United Kingdom and Ireland (UKI) region.
Criddle joined Lenovo after 24 years at Intel, bringing experience leading sales, marketing, and operations in global, regional, and country roles. His most recent role at Intel was as Vice President of EMEA Marketing and UK General Manager.
Lenovo EMEA SVP and President Francois Bornibus said: “With his proven track record across consumer to cloud technology, and a passion for transforming business outcomes, I am confident that Adrian will bring fresh perspectives and valuable leadership to our organisation.”
“His vision and strategic approach will play a crucial role in driving our UKI business forward and achieving our goals.”
Criddle said he was “delighted and inspired” to be joining Lenovo.
“Lenovo is renowned for its leadership in innovation and for creating smarter technology for all, and this provides a wonderful opportunity for us as a team to continue advancing Lenovo’s journey,” he said.
Criddle’s appointment is effective as of today, and he will be based at Lenovo’s Farnborough office in Hampshire.
