Tata Communications has warned that companies need to sort their digital communications out or not face a good future.
The outsourcer has released its Leading in a digital-first world: enabling success with the right mindset, ecosystem and trust report with the headline findings indicating that there is a long way to go for most firms with their digital transformation journeys.
The report found that 90 percent of enterprises have not hit their digital-first goals, with some suffering a productivity drop during the pandemic because of connectivity issues. Just under half of the users quizzed also put security at the top of the list of current concerns.
Tata looked to divide customers into segments of digital trailblazers, migrants and aspirants. Only 10 percent were in the first category, with 52 percent in the second as they embraced more digital, and 38 percent, who were looking to do more, were placed in the final category.
AS Lakshminarayanan, managing director and CEO of Tata Communications said: “As economies open, trust and security are core to the competitiveness and agility of enterprises seeking growth. The scale of digitisation will be the new barometer of success for enterprises, irrespective of size or industry.”
Enterprises are yet to roll out digital processes across the business and to establish a digital-first approach for the business and its ecosystem. Many admit they were not in a position to ensure high levels of that across their ecosystem. The advice was for more to focus on being hyperconnected and to move away from legacy processes, the report said.
Some users thought that security and trust were critical to underpinning a digital-first strategy. Many users rated themselves as poor at delivering an agile operating model, which also exposed an opportunity for the channel to make a difference.
