Cohesity moves to consumption based pricing for partners

 Cohesity announced a significant expansion and updates for its partner programme, empowering service providers to leverage pay-per-use pricing for Cohesity’s full suite of data management services.

The company said that the new pay-per-use subscription model will provide even greater predictability for partners as they support enterprise and mid-market end customers, which is ideal for organisations under increasing pressure to reduce capital budgets during the current global pandemic.

Through this model, service providers only pay for the data management services they use each month, instead of committing to set blocks of capacity in advance. The appeal of this approach is that as business needs change, service providers can make adjustments as necessary, which provides maximum levels of flexibility.

Globally, partners, including Expedient (US), HBR Consulting (US), and QTS (US) in the Americas and Atea (Nordics), ACP (Germany), KDDI (France), iomart (UK), Fundaments (Netherlands), M247 (UK), and Vanquish Tech (UK) in EMEA, are offering Cohesity-based services for a host of data management use cases, including backup and recovery, archiving, file shares, object stores, dev/test, and analytics.

The move appears to have been welcomed by partners.

Steve Norman, general manager, iomart, a Cohesity service provider partner with data centres across the UK said: “This is critical for us in terms of helping our customers manage, protect, recover, and do more with their data, making our relationship with our customers even more crucial and valuable to them.”

Rodney Giles, president, NetDepot, a leading Cohesity service provider partner in the US said the model was great for business.

“The Cohesity data management pay-per-use consumption model allows us to better manage our customers’ most valuable resource, their data, while providing them with a more efficient and flexible way to manage their capex costs and accelerating their time to value.”

“Offering a pay-per-use model is a natural evolution for Cohesity and should be well received by Cohesity service providers”, said Chris Webber, research director IDC. “Pay-per-use in modern data management offers greater simplicity and efficiency for service providers while lowering TCO and increasing ROI. It essentially increases the value of their offering while decreasing their total costs.”