CMS Distribution says it will use newly acquired German arm sysob’s services prowess to put its foot in the door against multinational rivals working there.
For those who came in late, CMS last week acquired the Bavaria-based security, networking and enterprise tech distributor sysob, after around a year of talks.
CMS chief business officer Huw Jones said that sysob would be doing battle mainly with multinational distributors such as Tech Data, Ingram, Arrow, Exclusive and Infinigate.
He said that sysob serves around 1,500 trading customers in Germany and around 4,000 in the wider DACH region.
CMS has a thriving B2C business in mainland Europe, the acquisition marks its first B2B foray outside of the UK and Ireland. CMS’ key B2B franchises in the UK and Ireland include Red Hat, Suse, Solarwinds, Barracuda Networks, Micro Focus and Commvault.
Jones said that CMS is ready to talk if its existing enterprise vendors see merit in extending their contracts into the DACH region.
“If they’re interested in opening up supply lines outside of existing contracts, we’d be open to that – but there’s no expectation at this stage”, he clarified.
