Hybrid cloud storage start-up Elastifile has signed BigTec as its first European distributor.
The Israeli vendor, which claims its software can help firms move to the public cloud and prevent cloud lock-in, has raised $65 million in funding over the last year, and launched a UK office in January.
Elastifile’s sales director Eddie Galvan said that BigTec’s success building sales for other storage start-ups made it a natural ally.
“We want to successfully penetrate not just the UK market but the European market: we’ve signed an agreement with them across Europe. I’d describe them as an unconventional distributor, meaning they roll up their sleeves and actually generate opportunities and really assist in the sales effort.”
Elastifile’s software is designed to remove barriers for businesses moving to public cloud, and prevent cloud lock-in, by providing a menu of integrated public cloud access.
Resellers with customers that are moving to the public cloud are finding that one of the biggest inhibitors is that they have to re-factor their applications in order for them to run in AWS or Google, or move to a new application, which can be costly and time consuming.
“We enable their customers to move those workloads to the public cloud without this, then save them money on resources in the public cloud when running those applications there, and thirdly, enable them to avoid getting locked into cloud vendors like AWS, by providing the ability to seamlessly move back if needs be,” he said.
Elastifile is backed by Dell, Cisco and Lenovo and has the bandwidth to take on 10 reseller partners across the region. The vendor wants to have another round of funding at the back-end of 2017 aimed specifically at scaling out its sales and channel teams.
