Citrix has appointed Arrow Electronics as its first pan-European distributor to further expand the European channel for the SaaS.
Under the deal, Citrix SaaS products will be available on the ArrowSphere cloud services platform. This means that Arrow resellers can market and sell Citrix SaaS products through their webstore or using ArrowSphere white-label webstore functionality.
The ArrowSphere webstore platform was launched by Arrow in July 2012 and is “live” in the UK, France, Spain, Germany and Denmark. The ArrowSphere platform will continue to roll out to other markets in Europe.
Robert Gratzl, vice president and general manager EMEA for Citrix’s SaaS products said the agreement with Arrow is an important step in extending our pan-European reach and helping our customers embrace mobile workstyles and new ways of working.
“We selected Arrow and its ArrowSphere webstore platform because they were taking a highly innovative approach to SaaS products to their reseller and customer community,” he said.
The collaboration is another step in the expansion and implementation of the Citrix SaaS Advisor (CSSA) programme launched in May.
It aims to use a local and regional approach with strategic partners to deliver Citrix SaaS applications as part of a broader solution means it is easier than ever for partners and customers to benefit from Citrix technology.
