Cisco wants to snap up Samknows

Cisco wants to buy the UK-based privately held broadband network monitoring company SamKnows.

The move is part of its cunning plan to extend Cisco ThousandEyes’ hybrid workforce product.

In the last few years, hybrid work has dramatically expanded the role of broadband networks, and companies are increasingly dependent on these networks to connect customers and employees to applications and services, Cisco said.

SamKnows offers visibility and insight into consumer broadband networks, enabling network operators to see and improve network performance and application experience for their customers.

Cisco’s acquisition of SamKnows will expand ThousandEyes’ visibility of broadband networks and last-mile performance through SamKnows’s fleet of millions of vantage points on home routers and mobile devices connected to Internet service providers around the globe.

The deal will bring ThousandEyes’ end-to-end network assurance to more broadband service providers, enabling them to isolate and troubleshoot issues faster to assure a differentiated customer experience that reduces churn, attracts users, and enables them to better compete.