Cisco is expanding its Marketing Velocity brand to help partners transform how they market their gear.
According to Cisco, the initiative is “first-ever” comprehensive programme to support partners’ digital transformation. The big idea is to drive revenue opportunities.
The expansion has been designed to enable partners, Cisco said, from elevating their market practices and delivering marketing funds, to enablement tools that accelerate field activation.
Cisco’s revamped Marketing Velocity has four key components: Marketing Velocity Learning, Funding for Marketing Velocity, Marketing Velocity Central and Marketing Velocity Activate.
Velocity Learning offers real-time access to educational tools to help businesses keep pace with rapid industry change.
Cisco Funding for Marketing Velocity then helps partners with their everyday tasks and provides funds towards marketing their company and the Cisco products they offer, as well as co-marketing initiatives.
Cisco Marketing Velocity Central delivers a full-service marketing portal to assist partners in performance and transformation. The hub offers a range of tools such as free-to-use customisable marketing campaigns, advanced process analysis, agency marketplace, and a seamless funding application.
Cisco Marketing Velocity Activate, a new co-marketing service currently in limited release, adds what the company claims is an “industry-first” program designed to drive revenue through business data and insight-driven joint planning with Cisco and omnichannel partner journeys.
Cisco’s Channel and Alliances division vice president Steve White said: “The further evolution of Cisco Marketing Velocity displays how committed Cisco is to help their partners to grow their digital marketing capability and outcomes.
