Israeli security outfit Check Point’s new UK head will grow the volume of business the security player does with its channel partners, the company has announced.
Adam Bradley has worked for Sophos, Appsense and Forcepoint as regional director for UK and Ireland.
Check Point said that UK companies experienced, on average, 399 cyber attacks per week last year, which was a 103 percent increase from 2020.
Earlier this month, Check Point launched its SMB Security Suite, which armed its channel with a package that includes a firewall, cloud email protection, and endpoint and mobile security. It is available in four options to appeal to a range of customer needs.
Check Point Thorsten Freitag, vice-president of sales in Europe, the Middle East and Africa (EMEA) said Bradley would be tasked with growing sales across UK&I, a big part of which would involve relationships with the firm’s network of 300-plus channel partners.
“Adam will lead the growth of the UK&I team and drive further engagement with customers and channel partners, ensuring that they all get the best out of Check Point”, he said.
It’s been almost a year since the firm rolled out its last major partner programme changes. The vendor has been adding more depth to its global partner programme, which was introduced at the start of 2020, and last April introduced a professional services programme and expanded its lead generation campaigns.
