Check Point poaches Criado from TD Synnex

Security outfit Check Point Software Technologies has poached  Francisco Criado, from TD Synnex who will take up the reins as its new global channel chief.

Criado said he was inspired to come to Check Point by the cybersecurity giant’s “100 percent channel” commitment and the massive opportunity it has around cloud security, secure access service edge (SASE) and other key areas beyond its traditional network security business.

He will take up the mantle of vice president of worldwide partner ecosystem. His other titles had been vice president of global security solutions for Tech Data. Most recently, he had been senior vice president of cloud, data and IoT at TD Synnex (the company created through the 2021 merger of Synnex and Tech Data).

Before Tech Data and TD Synnex, where he’d worked since mid-2017, Criado was vice president of marketing at Avnet, and earlier he spent more than eight years at Avnet Technology Solutions.

Criado also said he deeply understands what a strong channel strategy and programme look like for a vendor.

He said: “I’ve seen channel programmes that are really good and not so good. I’ve seen what’s worked and what hasn’t worked,. Check Point gets it.”