Israeli security outfit Check Point has changed its partner programme to give partners the chance to reach higher tiers, regardless of revenue generation.
Its UK channel boss Michael Wakefield said Check Point’s programme would reward partners with points based on their activity and engagement with customers, rather than the previous model which was based on revenue generation.
The programme will start on 2 April, and more details – specifically around margins and discounts – will be released in September. In January 2020, partners’ total points will determine their tier on the new programme.
Wakefield said that this would help smaller specialist partners that have traditionally struggled to reach higher tiers compared with their larger, generalist counterparts.
The rationale behind overhauling the partner tier model was due to changes in the market, as well as changes it has witnessed in partner profiles over the years.
He said the changes to the programme would break down barriers and this gives Check Point the ability to reward those that might not be a huge revenue contributor but have great expertise when talking to customers about moving to the cloud.
He said there was a need to work more closely with its current partner base and help them develop because they have been the cornerstone of our success.
However, he said the outfit was not looking for massive partner recruitment but wanted to do more things with partners.
