Celigo says it wants to react to increased market demand for cloud-based tools by building its channel.
The integration-platform-as-a-service (iPaaS) specialist already works with the channel, but wants more partners
Gert-Jan Wijman, senior director for Europe, the Middle East and Africa (EMEA) at Celigo said that 80 percent of the companies business has a partner involved
“80 percent is a good percentage, but we are growing rapidly. This year, we have the objective to triple the number of active partners, at least in the EMEA region, because we need to onboard and recruit more partners to keep up with our growth objectives”, he said.
Wijman said Celigo was often working with partners to target younger firms that had embraced concepts like iPaaS from the start.
“We focus on companies with modern infrastructures. Companies with modern infrastructures are typically younger companies and companies that are now in the mid-market. So that’s what we are and where we play”, he said.
“iPaaS is a great category and is growing. Every company has integration problems and needs to solve them somehow. More and more companies are seeing iPaaS therefore as a holistic approach, as the way to go. We see that in our sales results, we see that in the growing number of clients, and we see that also in how they have expanded over time”, he added.
