Integration platform-as-a-service outfit Celigo partnered with Bring IT to further expand its best-in-class automation technology into the Europe, Middle East and Africa (EMEA) and Latin American (LATAM) regions.
Celigo claims the collaboration will help customers adapt to evolving market conditions.
Built on Celigo’s iPaaS, and delivered by Bring IT’s team of consultants and architects, 360° Integration allows customers to tackle more complex problems such as data transformation, data cleansing, adding logic into data, and segmentation– none of which could be done prior to adopting the Celigo platform.
Celigo VP Partnerships Fred Stemmelin said: “As we look to the future of our partner programme, Bring IT has been leading the way in helping us develop strategies and programmes that bring true value to our joint customers. They are not only using our platform, but looking for ways to replicate successes from one country across the globe, using the ability to create templates based on specific regional needs.”
“By working with Bring IT, our customers benefit from the functionality of a leading iPaaS and the expertise of a company who has done thousands of implementations,” he said.
The programme involves three hubs in Mexico, Colombia and Brazil will represent initial activity in LATAM, while European offices in Netherlands and Spain will round off the initial period of growth.
Bring IT is already building a customer base in LATAM with healthcare specialist, FarmaciasGP, online florist, Rosaprima and apparel retailer, Candher signed in the last year. In EMEA, the company has landed premium cigar giant, Tabacalera and European search engine, Yandex.
After initial expansion, Bring IT plans to “templatize” automation by creating templates based on industries and regions that they can put in the Celigo Marketplace to be used by other companies with similar integration needs. They are already working on templates for renewable energy and healthcare based on their key industry focus.
Bring CEO Omar Palacios said: “Having a partner like Celigo has been fundamental to Bring IT’s success and sustained global growth. Without advanced offerings like Celigo’s iPaaS and our expertise in automation, we wouldn’t have a competitive advantage. “
