Category: Opinions

Kaveri makes this Acer Aspire E5 sing

Acer E5-551_1AMD has been making a big noise about its Kaveri chip range of Mobile APUs and we got a look at what it could do to Acer E5-551 15.6 laptop.

AMD A-Series APU family, codenamed Kaveri, is starting to pop up in systems from Acer, Asus, Dell, HP, Lenovo, Samsung, and Toshiba. According to AMD, the new mobile APUs mark the debut of Heterogeneous System Architecture (HSA) features and Graphics Core Next (GCN) Architecture for mobile. Acer’s Aspire E5 is first to arrive in the UK and will be sold through Debenhams so this makes it interesting from a user or a channel perspective.

The AMD A8 Kaveri chip is now powering the new Acer E5-551 laptop is designed for multi-tasking from gaming and light photo-editing to running multiples instances of software and streaming music. The E5-551 features a DVD reader and writer for long plane flights where you need a better movie. It is also well placed for the school market as it can practically anything a school kid could throw at it.

The machine is priced for about £409 which makes it a good budget model for smaller companies who are providing portables for those who have to do work, rather than just look at tablets. Normally there is not much between computers in this range. Most have WXGA screens based on TN technology and conventional hard drives and plastic bodies.

 Acer E5-551_9The Spec

Processor: AMD Quad-Core A8-7100

Mainboard: AMD A76M

Memory: 8192 MB, DDR3L, 1600 MHz, dual-channel, 2 memory banks, both filled

Graphics adapter :AMD Radeon R6 (Kaveri), Core: 533 MHz, DDR3L, shared memory, bus: 64 Bit

Display: 15.6 inch 16:9, 1366×768 pixel, AU Optronics AUO47EC, TN LED

Connections2 USB 2.0, 1 USB 3.0, 1 VGA, 1 HDMI, 1 Kensington Lock, Audio Connections: 1 combo audio in/out, 3.5 mm jack, Card Reader: SD/SDHC/SDXC,

Networking: Realtek RTL8168/8111 Gigabit-LAN (10/100/1000MBit), Atheros Communications AR9565 Wireless Network Adapter (b g n ), 4.0 Bluetooth

Optical drive: Matshita DVD-RAM UJ8E2Q

Operating System: Microsoft Windows 8.1 64 Bit

Weight: 2.5 kg

Battery: 56 Wh Lithium-Ion

 Acer E5-551_10Design

The Aspire A5 design is, bluntly, a bit of a snooze and not its strongest feature. Certainly, it is thinner than many laptops in this range but it is not that thin. It is lighter and easy to carry than others we have had. Certainly in comparison to the bricks that are available in this price range it is certainly not bad. Besides, for £409 design is something that happens to other people’s computer.

The plastic case also seems to pick up every type of grease that a hand can generate and make the machine slimy.

 The chip

The important part of this computer is an AMD Quad-Core A8-7100 which is a quad core with eight GPU cores to carry out the AMD Radeon R7 series graphics. The idea of the Heterogeneous System Architecture (HSA) is that it allows the CPU and GPU to work together by quickly dividing and directing the right tasks toward the appropriate cores to improve performance and efficiency. The chip managed to make running software a breeze and it even passed our Firefox running trillions of opens tabs trick without any problems.

 The Graphics

The graphics on the Kaveri platform is far better than Intel’s equivalent HD graphics cores integrated into the Haswell chips. This makes Kaveri armed laptop owners able to play reasonably demanding games and videos. Playing Civ 5 was not only possible it was a quality game on Acer E5-551, something that I have only seen on our other home laptop, which has a dedicated card, when there was nothing else running. HD films came out very well, limited only by the screen which for a budget machine was still not too bad.

Connectivity

The machine has an HDMI socket, Ethernet connection, two USB 2.0 sockets, a USB 3.0 connection and a VGA out.  Not bad not great.

Communication

The Atheros AR9565 Wi-Fi module supports the IEEE 901.11 b, g and n standards,  Bluetooth, version 4.0. The signal connections were fairly standard and nothing to right home about

Battery

The 56 Wh Lithium-Ion managed 4.5 half hours before needing a recharge, which was not too bad given the thrashing we were giving it.  Again, this is due to the lower power draw of the AMD A8 chip.

Noise and heat

There was no noise coming from the machine at all. This was unheard of in any laptop in this price range, particularly one with an ordinary hard drive. One could almost believe it is fanless. The heat levels were also not to bad.  The laptop did get warm, but not hot and was comfortable to put on your lap.

Keyboard

The flat, roughened keys were not bad and were capable of fast touch typing.

Touchpad

The ClickPad which is a large, single-surface which you press when you want to ‘click’ was reasonable in comparison to the alternatives we have used.  Generally, if you are not going to have a touch screen on a laptop you are always going to be better with a mouse. When such use was impossible though once you got used to it was fine. Most of the touchpad surface can be pressed, which is interpreted as a left click except for in the lower right of the Clickpad.

 Hard-drive

The hard drive is 1TB which is more than enough for any portable music or movie collection.  It is not an SSD but we never heard it in operation.

Summery

The Acer E5-551 would be a normal budget laptop where it not for the Kaveri chip making it into something special. It enabled speed, enhanced graphics, extended battery life, and quiet operation something which we have not seen from Intel equivalents in the market.  It is still a budget machine, limited by the lack of a quality screen, but for that price it it is jolly useful.

The Eyes have it

four-stars

 

 

 

Good value for money.

 

Intel backs misogynistic gaming Taliban

taliban-1Intel has stuck two fingers up at all women everywhere by bowing to a misogynist campaign to silence women who complain about sexism in computer gaming and the IT industry.

Intel has pulled an advertising campaign from video gaming website Gamasutra after it dared to back a campaign calling for better gender representation in video games.

A group called Operation Disrespectful which normally targets writers, journalists, and developers who fail to agree that women should be sex objects, apparently leant on Gamasutra’s advertisers – in this case Intel. Operation Disrespectful supporters have been linked to campaigns of harassment against prominent women in the industry – calling for them to be raped or beaten up.

Operation Disrespectful called on its supporters to contact companies that advertise on video game-focused websites such as Gamasutra and Kotaku in order to complain about five specific articles that suggested the concept of the “gamer” as an identity was fading away.

Now the group has claimed a victory now that Intel has pulled its advertising from website Gamasutra.

Intel has confirmed the move in a chat to Recode. “We take feedback from our customers very seriously especially as it relates to contextually relevant content and placements.”

So in other words, if the majority of gamers are sexist idiots who want to treat women like scum then Intel does not want to hack them off.

Intel called a serious of articles by Gamasutra editor-at-large Leigh Alexander “controversial.” Her article argued that the games industry has now ballooned that it had outgrown its niche origins, making a gamer’s image – that of a spotty Herbert playing in his mother’s basement and never seeing a real girl no longer correct.

But the piece quickly drew flak from those who are still living that image and are particularly resentful of “feminist gamers” who want a more realistic depiction of women in games.

Operation Disrespectful was born from the #GamerGate hashtag which was first used by anti-left actor Adam Baldwin when he made reference on Twitter to independent game developer Zoe Quinn. Their antics have the backing of US right-wing groups such as the American Enterprise Institute.

Intel admitted it was difficult to work out how pervasive support for #GamerGate is in the wider gamesplaying community, but it is clear that it does not want to take any risks.

Gamasutra, which will presumably lose income because of Intel’s decision, is an outlet that caters to video game developers, hosting diaries from industry professionals and maintaining job listings for those who make games for a living.

However, it is clear that Intel failed to understand that the #GamerGate “movement” is exactly the sort of thing which is keeping the gaming community in the dark ages. While women are increasingly playing games, they have to deal with an industry which sees women as sex objects to be bullied by men. If women want to play computer games it is probably better that they use gear from AMD, Nvidia and ARM and see the Intel inside logo as a symbol of all they hate about the gaming community.

In backing a campaign like #GamerGate, Intel has insulted women gamers, and indeed women everywhere. Since half of Intel’s customers must be women, maybe it is time for them to boycott a company which supports pressure from those who treat them in the same way as the Taliban.

Why smartphones and tablets need to get dumber

dumbFor a while now smartphones have been trying to load more technology into an ever shrinking body.

Some of this has led to design problems, such as Apple’s incredible bendy phone, but also a problem that the phones are simply too expensive.

Chips in smartphones are now reaching the point where they need the graphics and processing power of a five year old PC.

The answer, which the mobile phone makers have so far ignored, is not to make smartphones smarter, by providing them with ever more features, but to make them dumber and shift the processing power and functionality onto the internet. This has already been seen with the development of Chromebooks.

This is the same logic which has been used, on and off, to promote the use of dumb terminals in PC networks. Instead of requiring huge amounts of processing power at the client side, you shift all the processing work and storage to a server.

With the rise of 4G, this becomes possible on mobile units, such as tablets and phones because the bandwidth between the unit and the ISP becomes that much greater.

What this would mean is that instead of trying to stuff technology onto a mobile or tablet, you can put only hardware that would connect you to a server, a couple of cameras, a microphone, GPS and speakers and a battery. RAM requirements would be much smaller, as would any storage, processing and power needs. The battery life would be much longer because it would not need to run high powered processors.

The unit cost of such a gizmo would be much less with the touchscreen being the only significant outlay.

Such a device would certainly work well on wi-fi, but what would stop it now is the risk of a user entering an area where the bandwidth is not up to snuff.

It would also require the telcos to set up their own cloud-based networks for customers to use that could process the traffic and do all the work that the mobile used to do. This is something of a business opportunity which they have either not seen, or do not think they can manage yet.

However, if I am right, it does mean that ultimately Apple style technology heavy, high-margin devices will become redundant. The devices could be made super-cheaply in China and they would be sold by the telcos.

Each phone would be pretty much the same, and the only difference between them would be the services that the telco offers on its server side.

A bonus of such a system is its security. If a phone is lost or stolen, all the data is stored in a cloud and can be found by reconnecting a new phone to that account. This means that hackers have to take on a cloud security system rather than jailbreak a device. Unless your telco is Apple, that should be a little trickier, particularly if the dumb terminal offers a better form of ID than a password.

 

Press flip-flops on Fablets

apple flip flopIf you want to see how Apple’s control of the US trade press is distorting reviews and facts about its products you do not have to look much further than the reviews for the fruity cargo cult’s Fablet.

When Flablets first started appearing, Apple made a big thing about how bad they were, and the Tame Apple Press automatically rubbished them. Despite this they were a huge success, and Apple was forced to copy its rivals and produce one.

Has the Tame Apple Press stuck to its guns and said that Fablets are rubbish? Er no, they have just contradicted their previous views because Apple now tells them to say something different.

Tech Crunch’s Darrell Etherington wrote this week that “The additional size makes for a less ‘perfect’ ergonomic quality, something the iPhone 6 definitely achieves, but there’s still lots to love about the industrial design of the 6 Plus … For most tasks, I find the iPhone 6 Plus to be a two-handed device – but I also find that I’m absolutely fine with that.”

But this is the same magazine that wrote about the Galaxy Note: “Unfortunately, you might look a little crazy with that huge thing up to your face. I found that it was really difficult to get comfortable with the device, never feeling like I had complete control over it as I would with a smaller phone.”
What is the difference? Tech Crunch’s favourite company now makes Phablets so anything it said in the past is officially rubbish.

Josh Geller, from BGR, wrote this week that “Apple has finally taken the wraps off the iPhone 6 and the iPhone 6 Plus, and Apple fans are going crazy with anticipation over the largest iPhones ever released, something needs to be said. And that something is, “Thank you, Samsung.” We got it wrong.”

At least he admits he got it wrong, but what was Geller thinking when he wrote this: “The most useless device I’ve ever seen … This is a phone, after using it for a few hours, that feels like it is too big to be taken seriously. That’s the end of it. I don’t care if you like large screens on mobile devices, I don’t care if you love Android, and I don’t care if you love 4G LTE — this is a device fit for use only by such a small subset of the human population that I can’t fathom how AT&T and Samsung are putting so much marketing resources behind it.”

Lauren Goode at the Wall Street Journal admits that she is biased toward Apple and will say whatever the cargo cult put out is great.

“Maybe I’m getting old, and my eyes are getting worse. Or maybe I’m stuck in Apple’s reality-distortion field (help). But something strange happened this week. I started to like a phablet.”

This is the same writer who told us “It’s still too big for a smartphone … After testing it over the past week and a half, the awkwardness that came with carrying such a large, “notice me” phone outweighed the benefits of it, for me.”

The New York Times’ David Pogue was clearly trying to get back into Apple’s good books when he wrote “The iPhone 6 and iPhone 6 Plus are absolutely terrific phones. They’re fast and powerful and well designed. There’s not a single component that hasn’t been improved. These phones are a delight to behold and to be held.”

This is the same numpty who said about the Samsung Phablet that its “sheer size basically makes one-handed operation impossible. Samsung’s given the Note 3 an entire settings menu dedicated to trying to make it easier to use one-handed, but even with my adult male-sized hands it’s a struggle to reach even half of the screen without dropping the device.”

For some reason his “adult hands” do not drop Apple devices, just those made by a rival.
While it is mostly Amercians journalists who are keen to sacrifice their credibility to butter up Apple, the UK’s Guardian is also keen to toady up to Jobs’ Mob.

Charles Arthur wrote this week: “Too big. This thing’s too big. Waaay too big. It’s … actually, that screen is pretty nice, isn’t it? Wow, you really can get a lot of content on there, can’t you? Hey, my hand’s getting used to the size. It’s quite comfortable, isn’t it?”

However the Guardian has a strong view about other people making Phablets. Samuel Gibbs  moaned that the sheer size of the device basically makes one-handed operation impossible. Samsung’s given the Note 3 an entire settings menu dedicated to trying to make it easier to use one-handed, but even with my adult male-sized hands it’s a struggle to reach even half of the screen without dropping the device.”

What a difference two years makes, and the fact that the outfit is your favourite toymaker.
It seems that the trade press has gone a long way since we had to send back bottles of whisky from suppliers at Christmas because they represented low-level bribery. Instead, it is clear that trade journalists are Apple’s glove puppets and no longer can be relied on to tell you the truth.

 

Microsoft about to do a Windows 8 on Windows 9

windows9.1 leak Microsoft normally follows a pattern with its operating systems – one successful version is followed by a total stuff up. 

Theoretically that should means that Windows 9 should be great, but leaked screen shots of the coming attraction shows that Microsoft could be headed for yet another disaster.

The update, codenamed Threshold and possibly called Windows 9 or just plain Windows, takes some features from Windows 8 and grafts them onto the classic Windows 7 desktop. This is a sop to most Windows users, like me, who hated having to dumb down their computers by running tablet software as the interface.

When running in windowed mode, Windows Store apps will get a button in the top-left corner. Clicking the button brings up a list of functions that previously appeared in the Charms bar, including Search, Share, Play, Project and Settings. This menu will let users switch the app to full screen mode as well.

There will be some new buttons to the desktop taskbar — a search button sits immediately to the right of the Start button, followed by a button for switching between multiple desktops. The latter feature, possibly called “virtual desktops,” will let users switch between several sets of desktop apps and layouts.

On the right side of the taskbar, users will find a new notifications button, with a pop-up menu that will presumably show messages from Windows Store apps.

The screenshots show that Microsoft is keeping the Charms bar, which many expected would be culled.

While all of this is subject to change as Microsoft has not even released a public beta yet, but it is clear that Windows 9 is not really going to be much different from Windows 8.

This is a major problem, particularly as Windows 7 will be starting to look a little elderly by the time Windows 9 hits the shops. Part of the problem is that Microsoft refuses to understand that people do not want their PCs running like a tablet. When you are sitting at a PC you are there for serious work and serious programs, you do not want to have to jump between screens looking for software you do not want.

How often PC users will want to visit the app store is anyone’s guess, yet Microsoft appears to be trying its hardest to make this easier.

What is annoying is that the software behind the interface is much better and more reliable than Windows 7, but the software is crippled by its interface.

This will create huge problems for Microsoft. When it put out Windows Vista people just stayed using Windows XP. Now, rather than use Windows 8, users are sticking to Windows 7.  If Windows 9 is just Windows 8 in drag then people are going to want to stay with Windows 7 even longer.  That is going to make it even more venerable and established that XP was.

Microsoft needs to get back to design basics and work out why people use a desktop.  Hint: it is not because they want a more powerful tablet.

 

Next year’s server wars may be cancelled

soldiers-2The major battle in the server space planned for next year may be only a minor skirmish with the usual suspects winning.

Intel needs to see off the expected competition from ARM and is going to chuck a lot more cash in the area to keep its position as market leader. What we are seeing from the Intel Developer Forum is that its answer will be a a new Xeon D family of chips.

Xeon D chips will be the first server chips based on the Broadwell architecture, and will go into dense servers starting next year. But these are not your normal server chips, they are effectively systems on a chip which means that they will be deliberately targeting anything “low level and power efficient” that ARM is expected to come up with.

It means that Intel does not think that its Xeon E3 and Atom chips code-named Avoton will be up to the task of taking on ARM. The Xeon D chip will be faster, but more power hungry than Avoton, which is based on an architecture called Silvermont used in mobile chips.

But Intel thinks that the Xeon D will provide more performance-per-watt, which punters will find attractive.

Intel does have some other advantages in any coming server war. Intel’s chips already go into more than 90 percent of servers, and server makers like Dell have said that the chances for success of ARM servers are diminishing due to product delays. Intel also has a head-start on software development over ARM.

ARM’s server chips are based on the ARMv8 architecture, and have integrated networking, storage and I/O controllers. Its key weapon against Intel is still lower power consumption, something Chipzilla is fast catching up on.

A variety of companies had indicated interest in making server processors based on blueprints from ARM,  but so far ARM 64-bit server processors have not been made available commercially.

Chip makers like Applied Micro and Advanced Micro Devices have delayed shipment of ARM-based chips.

Dell is offering prototype ARM servers for benchmarking and application development. Hewlett-Packard announced plans to use ARM processors in its Moonshot “dense” server, which uses x86 chips, but hasn’t announced a definitive release date for the ARM edition.

The other player in any coming war AMD is also expanding its low-power server processor lines,  which could also will hurt adoption of ARM servers.

The other big hurdle for ARM is the fact that most firms already have software and hardware based around x86. To adopt ARM-based servers, companies will not only have to invest in new servers and components, but also port applications to the architecture.

This could make a switch to ARM very expensive in terms of capital and final cost of ownership. Then there are some licensing issues surrounding the adoption of ARM servers, as companies will have to pay more for software per core used in them, Norrod said.

ARM is also finding its allies thin on the ground. ARM server pioneer Calxeda folded operations and earlier this year Nvidia scrapped server chip plans. Samsung has also abandoned ARM server chip development.

Apple eclipses Intel

Intel-IDF-'14-Copy-SizeAs far as we can see, Apple’s announcement of its iWatch put chip giant Intel in the shade yesterday.

Yesterday  was supposed to be Intel’s day, but as it doesn’t really have very much to say about anything except wearable technology, it didn’t really stand a chance.

We’ve noticed that Apple has received accolades from what our own Nick Farrell calls the Tame Apple Press. He defines TAP as uncritical media outlets – magazines to you and me – both journalistic people and publishers that swallow marketing pap and regurgitate it as if Apple, or Intel for that matter,  was capable of telling any kind of truth.

Let me tell you, from past experience, Apple chooses very carefully the journalists it invites to its launches. As, for a matter of fact, does Intel.

It was, I think in 1990, that Apple announced something or other in London and dragged along the late Douglas Adams to give a witty presentation that wowed us all. However, I noticed that after the event had finished, Adams was talking to the Apple spinner about his reward – quite a lot of Apple DRAM.

Intel tries to play a similar game but is really cackhanded about it. It’s not really very good at marketing. Back in the old days it decided to set its legal department in my direction, and in other directions too. Then, under the captainship of Andy Grove, Intel was a bully and we all know that bullies need standing up to.

The corporate spin departments of these computing multinationals believe they can manipulate, bully, or even exclude journalists from the scene.  Just in the last 25 years I’ve been personally told by the likes of Microsoft, HP and Intel that “I’d never work in this industry again”.

Intel has turned into Mr Nasty yet again,in the 21st century,  but the truth is that it has had little or nothing to say for at least the last six years.  Apple doesn’t seem to have much to say either unless you’re one of the famous fanbois that really must have something strapped to your wrist.

The truth is that commodisation of the IT industry has weaved its wicked way – Apple won’t even release its famous iWatch until next year. Intel getting into wearables is risible. And Microsoft is struggling to even give the impression that it has a stratagem.

The second decade of the 21st century just goes to show that these monsters of the late 20th century are just straw dogs, and the way ahead is way different from they think. Here’s what an Intel spinner had to say about yours truly, in relation to Mark Hachman:

“From: Francisco, Daniel J Sent: 24 March 1999 23:35 Subject: RE: more from Mike Magee on Compaq Merced Since we’re giving our two cents:) It’s really a juggling act. We’ve had some luck (ie, Mark Hachman, EBN, and PC World editors) with tough love approach, telling them they’ll get more access to us if they are more objective and less sensational/negative in their articles. The trick is actually not giving them the “special” access after we go down that path. In the case of Magee, his reporting doesn’t indicate that he values the exec access and the efforts to build a stronger relationship. Hachman was the same way when we started working with him. There is no value for the special access until it stops and is given to someone else. Then they realize the benefits of “working with us.” Hachman’s writing has come full circle. And following this last IDF and his ridiculous coverage, I’d be hard-pressed to lobby for Magee to come to future IDFs, especially on Intel’s dollar. Dan”

Dancing Dan Francisco – he’s a nice chap but still a corporate spinner after his INTC corporation experiences. Idiots.

Apple is in the Last Chance saloon

last-chance Today Apple will get a chance to spin its way out of trouble with one of its product presentations.

While its allies in the journalism world have been doing their best to sacrifice their credibility by peddling rumours about what Apple is going to show off, it is almost certainly going to be the long delayed Smartwatch and another iPhone.

But Apple has not had a new product for four years and many believe it needs to come up with something new or lose its reputation as an innovator to some of its rivals.

And this is where it has a problem. It only has a smartwatch and a phablet, both of which have been done to death by rivals.

No doubt presenting these shiny toys will get Apple CEO Tim Cook a standing ovation, but getting one of those at an Apple rally is like getting one at a Tory Party conference.

Apple will also get fanboys queuing for their new iPhone and some, no doubt will want one of these watches.

But the question many should be asking is “is any of this new, or innovative and will it keep Apple relevant?”

The creation of the mobile phone actually killed off the wristwatch and many people would require training to put one back on. So far smartwatches have found their place amongst those who want to measure their heart rates while doing exercise. This is not a big target market, and there is some competition out there for Apple.

Apple got away with its launches into the smartphone and the tablet market because what it presented was largely new.  Smartphones had been around, but they were ugly, clunkly and very expensive. Apple pushed its tablets to consumers, something that Microsoft had ruled out and had some success.

But the field has changed. Apple is competing on all fronts with rivals who have cheaper and in some cases better products.

The Phablet is a case in point. Apple fanboys mocked phablet owns for holding large phones to their ears, and yet the phone’s usability in comparison to smaller phones became clear fast.

Apple had to eat humble pie and admit that it had it wrong when it came to phablet size, in the same way that it had to admit that it was wrong about people wanting smaller tablets.

In all these things Apple has been playing catch-up and is not doing that well.

Analysts appear optimistic that Apple will pull another rabbit out of a hat. Michael Yoshikami, CEO of Destination Wealth Management told Reuters that Apple’s pipeline is finally going to satisfy those who have wondered if the company has any new products.

But even if Cook wows them with products at today’s rally, it is a long way before products will hit the market. Word on the street is that the Smartwatch is still not ready and unlikely to go on sale until sometime in 2015. Apple may not even reveal its price on today.

Apple was planning to show off its iCloud based products, such as Mobile Wallet. Apple has reportedly struck deals with Visa, MasterCard and American Express. It has also come up with its “HealthKit” data service earlier this year made it clear that it sees its products helping consumers manage personal health information. By incorporating the HealthKit service into the iPhone 6, and by packing its smartwatch with sensors capable of monitoring physical movements and heart rates, Apple could lay the groundwork for a broader push into mobile healthcare.

The problem for Apple is the recent iCloud security scandal which saw countless starlets have their naked pictures put online. Apple made matters worse by pretending it was not a security fault with the iCloud, when it clearly was.

The last thing you need a couple of weeks before you release a clutch of iCloud products is for people to question if it is safe sticking their data on Apple’s systems.

All up, we think that Apple will have a hard time convincing sane people that it has a special plan to pull itself away from mediocrity. The Tame Apple Press will try to convince you otherwise, but we suspect that cooler heads will be wondering how Apple could have sunk so low.

Intel has lost the plot

Intel-logoOur sister publication, TechEye, reports this morning that Intel is selling its chips at or below cost in an attempt to wrest more market share in the tablet market.

The truth is that like its joined at the hip twin, Microsoft, Intel has lost the place.

We’re not able to quantify the amount of money Intel has spent in the last years attempting to get its microprocessors into smartphones and tablets – all to very little effect.

The truth is that the last thing smartphone manufacturers want to do is find themselves in the same position as PC makers did – that is to say in the grip of a virtual monopoly.

When Intel first mooted the idea of the Atom microprocessor, senior executives maintained in the face of overwhelming evidence that its introduction would cannibalise its existing notebook market.

We have some sympathy for Intel – it invests considerable amounts in very expensive factories employing tens of thousands of people.  But its clear lack of strategy in the face of the onward match of tablets and smartphones that don’t use its microprocessors is puzzling.

Microsoft is at the crossroads

A knight at the crossroads, Victor VasnetsovIn many cultures, both in Asia and the West, crossroads are considered to be baleful places, associated with darkness, with death.

Why so?  A crossroads is a place where you have to make decisions, to head off in a different direction, not really knowing what lies at the end of the route you choose.

Microsoft is at the crossroads.

The appointment of Satya Nadella as Microsoft’s CEO, replacing the somewhat understated Steve Ballmer, is a considerable challenge for the software behemoth.

And Bill Gates is back – spending a third of his hours – to help with Microsoft’s product strategy.

There are a few problems with the Gates move.  Despite Microsoft’s undoubted success in the past, much of it was a product of accident coupled with very cunning marketing.  It was, for example, IBM’s decision to adopt DOS as the operating system for the first PC which pulled Microsoft from obscurity into the limelight.  Although Microsoft released its first version of Windows it was many years before Windows took off. Microsoft was never very good at inventing anything.

The stimulus for businesses to adopt the IBM PC was a clever piece of software from Lotus, 1-2-3.  Even that spreadsheet was not a first because that honour belongs to Visicalc, for Apples. But Apples were and are expensive and in the 1980s large businesses adopted PCs because they would never be fired for buying IBM.  The fact that PCs had Intel microprocessors inside meant that businesses were tying themself into a cartel which included. at that time, Microsoft and AMD too.

When companies and individuals first started adopting Windows, Microsoft had the field to itself for the introduction of application software was offered as a bundle.  Its software was, in the late 1980s and early 1990s. judged inferior to offerings from the like of Lotus, Ashton-Tate and Borland – just as examples.

But now Microsoft, like its joined at the hip partner Intel, is lagging behind in the technology stakes, with both joining the smartphone and tablet revolution way too late.  And we’ve seen a steady decline in sales of the PC for many quarters now. The gravy train has hit the buffers, or perhaps the cash cow is dead.

What’s interesting in the management reshuffle yesterday is that Symantec and former IBM senior executive John Thompson is now chairman of the Microsoft board, essentially meaning that Microsoft’s three main movers and shakers is a troika.  Thompson should not be underestimated.  He is a highly intelligent, astute businessman who has been trained in the school of hard knocks.

The big question is whether in the next 10 years will we see all those giants of the PC age – HP, Dell, Intel, Microsoft and the others – relegated to the second division or maybe even the fourth.

That’s why Microsoft is at a crossroads. And there’s no compass nor GPS nor Google Maps to show it the right route to take..

Microsoft shows clear signs of OS desperation

windowscomputexMost people were reasonably happy with Windows 7. For that matter, most people quite liked Windows XP. No one liked Vista.  And it’s pretty clear that Windows 8 has gone down with the most enormous thud.

Even Microsoft seems to acknowledge that – our sister publication TechEye is reporting that it is saying Windows 7 isn’t that secure.

Actually, it’s Microsoft that isn’t that secure. And its insecurity is linked to Intel’s insecurity too.  Microsoft, like Intel, was way too late to jump on the tablet bandwagon and its efforts to get into the smartphone market have been somewhat of a big fail too.

The truth is that it’s all about money and has very little to do with security. These endless patches from Microsoft for operating systems have always been a nuisance and demonstrate that on the OS front, at least, the software giant hasn’t really invented anything.  It’s all been borrowed or acquired.

You can’t get a new PC from a retailer now without it being installed with Windows 8.1. Want Windows 7? You’ll have to buy it separately. And if you believe Microsoft, it’s not that secure anyway.

At the launch of Windows XP in London all those years back, Steve Ballmer told us that it was the most secure version of Windows ever. Some of us remember what happened with that one.

I have a machine here that’s running Windows XP and there’s no way I’m “upgrading” it to Windows 8.1.  That will leave me insecure, according to Microsoft.  Insecure I will be, then. But I do get the definite feeling that I’m not alone in sticking with an OS I like and without the tablet feel I expect on a tablet, not on a PC.

Intel seems to have lost its way

Sean MaloneyThe news that Intel’s Galileo is on its way just underlines to me how the chip giant has lost its way.

The “open source” computer costs $70, and uses its Quark microprocessor. Intel clearly thinks it will compete against the highly successful Raspberry Pi but clearly it hasn’t got a chance to play catch up.

The launch mirrors Intel’s late attempt to climb on the tablet bandwagon by cutting the price of its Atom microprocessor to compete with ARM and Nvidia based chips.  But it hasn’t got an earthly here, either.  Manufacturers are very chary about using anything with the Intel name associated with the tin. Again, that’s underlined by vendors’ reluctance to be associated with Intel.

Cheap is everything in the tablet market now and even though Intel’s chips might be, er, cheap as chips, the economics of this don’t really make a lot of sense to anyone. Sure, Intel has heaps of capacity but that in itself is part of the problem. State of the art fabs are really expensive these days and the volume game just doesn’t fit Intel’s business model.

In reality, the chip giant really has very little new to say. The new broom in the shape of CEO  Brian Kzanic appears to be attempting the Herculean task of cleaning the Augean Stables not just of the dung but also of a heap of very good people who have let their legs do the walking.

Datacentre business no doubt is still healthy for Chipzilla, but on the other hand independent market research shows that the notebook market is on the wane.  Sure, enterprises will refresh their notebooks but with the arrival of BYOD, there’s a level of ambiguity which must leave Intel more than a little bemused.

In truth, Intel has had zilch to say in the last three years as smartphones and tablets transformed the “traditional” Wintel model.

As part of the antitrust agreement following the demise of DEC, Intel found itself with StrongARM devices. At the time, we asked top executives from the firm why it didn’t just cut the Gordian Knot and produce a highly portable ARM based device?  The answer, of course, was that Intel was on the Centrino notebook gravy train. Sean Maloney, now a non-executive director at Chinese foundry SMIC, realised that the Atom chip might well cannibalise the notebook market but nobody at Intel appeared to have looked further than the next three quarters and see its dominance becoming more and more eroded.

Of course, Intel has oodles of cash in the bank but oodles don’t last forever.  Re-engineering its business model is, for Intel, a far from trivial task. As an Intel watcher for the last 30 years, I will be most interested to see what happens in the next 12 to 18 months.

Smart watches are a surreal notion

Salvador DaliThere’s not that many youngsters I know who wear wrist watches these days, apart from as a fashion accessory, maybe sometimes.

After all, the majority of kids have a smart phone on them, which is really a supercomputer that tells you everything you need to know, including the time.

So a report from Digitimes Research has me wondering whether the right hand knows what the left hand is doing.

The report suggests the entry of the Apple iWatch will boost the smartphone market, which, in the developed countries at least, has reached saturation.

Average selling prices of smartphones are falling but Digitimes Research seems to believe that if Apple releases its iWatch in the second half of next year, the brand power alone will boost the ASPs.

The research reckons that smart watch shipments will amount to 5.92 million units next year, 22.79 million in 2015 and 75.66 million in 2016, but that’s only if Apple gets its watch out.

Older people tend to wear watches and our eyesight isn’t as keen as youngsters’ – so the development of larger display smartphones has been something of a boon.

You can read more, if you can see the screen on your smart watch, here.

Hawaii illustrates AMD’s newfound love of GPUs

AMD, SunnyvaleThe PC market has been in trouble for quite a while, but even before the most recent slump, there were a few telltale signs that many big players were getting ready for a slowdown. Lavish launch parties aren’t very high on the agenda and the 2008 crash only sped up the austere trend.

AMD is now taking a different route. After years of low-profile product launches, the company is holding a big bash in Hawaii, where it will launch its latest Hawaii GPU on Wednesday.

This is clearly a statement of intent – AMD wants to raise the bar in the GPU space yet again. Nvidia on the other hand is talking up Tegra, but it’s not doing nearly as much on the GPU front. AMD has a few highly successful promotions in the form of Never Settle bundles, while Nvidia talks Tegra, Tegra and more Tegra. Did we mention Tegra?

So what’s behind AMD’s recent change of heart? Well, it might be a knock-on effect of Rory Read’s hands-on approach to management, but we believe it represents a strategic shift in AMD’s thinking. Nvidia still has a firm grasp on the professional market, with its high-margin Quadro series. It is also beating AMD in notebook design wins – but notebook sales aren’t going very well and with each new generation of Intel Core chips and AMD APUs, integrated graphics are getting better, hence the low-end discrete GPU market is evaporating.

Tegra was Nvidia’s way to tap new markets and make up for lost ground in the GPU space. It was by no means a failure, but it hasn’t been a huge success either. Nvidia no longer wants to deal with console GPUs, hence it ceded that market to AMD.

To some extent, AMD and Nvidia are no longer vying for the same market. There’s never been so little overlap when it comes to the AMD – Nvidia duopoly. AMD does consoles, Nvidia does discrete mobile GPUs, AMD does APUs, Nvidia does Tegra and so on.

Nvidia will continue to do well in the workstation space, as workstations are still selling quite well and they’ve been largely unaffected by the PC slump. Sales of gaming hardware are projected to grow at a steady CAGR of about three percent for the foreseeable future, which means both AMD and Nvidia should have no trouble selling mainstream and high-end discrete graphics. However, the console wins and the lack of presence in other markets mean that AMD is left to pursue the core gamer market more actively.

This explains the Hawaii bash along with the huge bundles. As Nvidia tries to diversify, AMD will try to attack its core business and right now it is lot more aggressive than it was a year or two ago. Whether AMD’s back-to-basics strategy will work remains to be seen.

Intel becomes irrelevant

The mighty dinosaur IntelIt was formerly a chip giant but pretty soon now some archaeologist will uncover the bones of Chipzilla as the lumbering dinosaur nears the end of its existence.

At the Intel Developer Forum this year, Intel’s newly hatched CEO, Brian Krzanich, attempted to breathe new life into the diplodocus he tends by warbling on about healthcare and tablets. He must realise, of course, that to somewhat mix metaphors, Chipzilla has missed the boat.

The writing was on the wall for Intel some years ago but because the company is such a giant, the tiny brain wasn’t getting messages from its extremities that it was slowly dying.

It is a climate change in the egosystem that will spell the end for Intel because, in the marketing babble of the present age, its business model is clearly “unsustainable”.

Intel could only continue to churn out new processes and chips as long as it had a virtual monopoly in the market.  A new fab costs billions to produce and profit is predicated on the fact that it essentially controlled the market.

The giant appears to have missed the fact that handset manufacturers didn’t and don’t want to be locked into the same model as the PC industry.  Now, anyone with a smartphone or tablet is toting around an extremely sophisticated computer and no-one in their right minds wants to spend thousands on a PC unless they’re forced to.  As recent market research has shown, the days of PCs are pretty much numbered and, of course, like its evil twin Microsoft, Intel forgot about the mantra it used to chant, that mantra called convergence.

It will take a while for Intel to die because it is such a lumbering creature, but a model that requires billions to develop new processes simply based on PC sales just won’t work anymore. And if Intel thinks that tablets or smartphones will save its bacon, then it is living in cloud cuckoo land.

In some ways, we must lament the coming death of Chipzilla.  It had some fine people working for it and its process technology was next to none.  But greed and its virtual monopoly meant that it was viewing the world wearing blinkers and its own momentum and size prevented it from taking vital decisions.