Channel leaders attribute only 17 percent of their revenue to collaboration and partnerships with other channel companies, compared to 25 pe cent in 2017, according to new research.
Channel services provider, Agilitas, has released its ‘Connect to Collaborate’ guide, which is the second in the company’s series of ‘How-to’ reports. The reports are a central part of Agilitas’ channel insight campaign, ‘Connect – Voice of the Channel’, which was launched back in 2019.
The guide is based on the results of research commissioned by Agilitas, surveying leading channel decision-makers about their predictions for the future of the industry and the role that collaboration will play in this.
The most popular reasons given for partnering with other companies were that collaboration is more cost effective and speed/efficiency . Other reasons included keeping up with regulation, and meeting customer demand.
Agilitas CEO Shaun Lynn said: “It has always been clear that collaboration is one of the ways that our industry differs – and stands out – from others, and the COVID-19 crisis has illustrated this more clearly than ever. Collaboration is inherent in the nature of our industry; even the way we refer to other companies as ‘partners’, and our relationships, or ‘partnerships’ with them, shows how collaborative the channel is.