Businesses are spending far too much on cloud computing services according to beancounters at Couchbase.
The number cruncher found that enterprises are over-spending by more than $8.75 million on cloud services, with inflexible pricing and a lack of robust data management tools contributing to the problem.
The outfit said that this was a good opportunity for the channel to step in and help out.
Couchbase VP Huw Owen said: “The appetite for the cloud is there, and apparently bottomless – what we can see here are clear ways for providers to differentiate themselves by removing the final obstacles to the cloud living up to organisations’ ambitions.”
The research revealed that cloud services were not meeting expectations for many users, with a number of customers reporting that cloud complexities made digital transformation projects more difficult to implement.
They said that if they were armed with better insights, the millions of pounds of overspending could be reduced. The channel might want to have a look at the pricing packages they can offer, with inflexible plans also coming in for criticism from customers.