BT has announced its new Partner Plus channel programme for its Wholesale division.
The arrangement is set up using a three-tier system Partner, Premium and Elite to make it easier for partners to collaborate and integrate with BT Wholesale’s suite of experts and services. This includes helping business support, marketing resources, and productivity gains.
Each tier offers a greater range of benefits which will be delivered through BT Wholesale’s new Partner Plus Hub, including commercial support and marketing resources, learning tools built by industry experts, and access to exclusive events.
BT says that it is responding to demand from more than 70 percent of its partners, who asked for more brand association with BT Wholesale. For the first time, eligible members can now qualify to use the Wholesale brand in their marketing communications to demonstrate their partner status.
BT Wholesale MD Alex Tempest said it was important for BT to lean into customer feedback on more simple ways of working with its business.
“Our Partner Plus programme provides easy access to resources, more personalised support and a brilliant digital customer experience”, he said.
