Brother has launched a pilot subscription service in a bid to encourage smaller firms to use managed print services.
Customers will pay monthly for support, device installation, supplies recycling and maintenance services, with a three-month notice period. Prices range from £17-62 a month, depending on page volumes and the hardware.
The channel will be able to pitch the option to customers, with no need for credit agreements and cancellation at any time, which should make it attractive for small customers looking for inkjet and laser printers.
Greig Millar, general manager for sales at Brother UK, said that the firm had seen some of its highest levels of growth with managed print services in the past year and viewed MPS as an area where there were further opportunities.
“MPS represents a key area of growth for the print industry in general as more businesses recognise the benefits of greater simplicity, cost-effectiveness and productivity through having their devices managed”, he said.
“PrintSmart Essential meets the growing demand from smaller firms for non-committal subscription services that we know reseller partners in the market are looking for. Unlike the offerings from competitors, there is no credit agreement, no contract and no long-term financial commitment”, he added.
Managed print has been one of the areas where the pandemic has accelerated user adoption, with more customers looking for greater flexibility as they move deeper into a hybrid working world. Brother shared that, for the first three months of 2021, its MPS print volumes saw it hit 78.1 million pages, which was the highest quarterly total recorded.
