Amazon, Microsoft, IBM and Google are doing well as spending on cloud infrastructure services increases, but it looks like lesser players are not having such a good time.
According to figures from Synergy Research, spending on cloud infrastructure services in Q4 2017 jumped 46 percent from the final quarter of 2016, beating the growth rates achieved in the previous three quarters.
But all this was due to aggressive growth from Amazon, Microsoft, Google and Alibaba efficiently shutting out smaller cloud providers.
AWS is ranked first, followed by Microsoft, IBM, Google and then Alibaba. The next ten providers have a combined market share of less than 20 percent.
John Dinsdale, chief analyst and research director at Synergy Research Group, said as demand for cloud services blossoms, the leading cloud providers all had things to be pleased about and they are setting a fierce pace that most chasing companies cannot match.
“Smaller companies can still do well by focusing on specific applications, industry verticals or geographies, but overall this is a game that can only be played by companies with big ambitions, big wallets and a determined corporate focus”, he said.
