Brother is increasing its share of the Managed Print Services (MPS) market at an annual rate of 200 percent across Europe, according to a new report.
Beancounters at Quocirca have added up some numbers and worked out that Brother’s success in the retail, healthcare and banking markets has “created an attractive proposition for its reseller partners and their end customers”.
In its report with the catchy title, “Channels to Managed Print Services 2018”, Quocirca said Brother’s MPS business to gain further traction as it continues to ramp up its offerings.
Philip White, European managed print sales manager at Brother, said: “We know that channel organisations are frustrated by margins, slow response times, a lack of vertical market experience and lead generation support. In response, our MPS offer has a rigorous focus on lead generation and has been fine-tuned to deliver improved margin against transactional sales by giving resellers the opportunity to earn revenue on up to nine streams, including hardware, supplies, software, and services.
“The Quocirca report identifies the strengths of the Brother MPS offer and recognises our investment in tools and resources to support the channel. We will continue this strategy of commitment and investment in the channel to ensure that together Brother and channel partners can continue to meet the many and varied needs of the customer.”
