Amazon Web Services has started a new programme gives VARs, channel partners and MSPs a new and faster way to market their intellectual property.
The big idea is that by encouraging channel partners that develop their own applications they will bring them to market via the Amazon Marketplace.
AWS announced that consulting partners that build their own software will now be able to distribute their software via the AWS Marketplace like any other independent software vendor (ISV).
The outfit is opening up a distribution channel for consulting partners that develop their own code and means they don’t have to rely on traditional distributors such as Ingram Micro and Tech Data. However, it seems that AWS Marketplace will be an alternative route to market that is likely to prove to be more efficient, and could be a quick way to new revenue streams.
AWS CEO Andy Jassy told partners this week that thanks to a pressing need to accelerate digital business transformation initiatives, the opportunity to create solutions is massive.
“There are so many customers that need help making that transition”, says Jassy.
