Avaya Holdings has opened a new “Customer Experience Centre” (CEC) in Guildford.
The facility will act as the UK’s leading showcase of the latest contact centre, communication and collaboration technology that is enabling the digital workplace and digital customer experiences, the company claimed.
Built in collaboration with Avaya partners, Avaya said it has invested months of work to create showcases that let visitors experience the “very latest” in digital and “customer experience” technologies.
Ioan MacRae, UK Managing Director at Avaya, said: “The CEC has been designed to spark conversations with partners and customers around how we can help them create intelligent experiences and solve their customer journey and employee productivity challenges.”
A press release from Avaya claimed: The CEC showcases illustrate how the latest artificial intelligence, cloud and communications technologies are enabling the very best in customer journeys and employee experiences. At the core of these demonstrations are Avaya’s extensive contact centre and team engagement solutions. These operate via open platforms which integrate such advanced technologies as:
- sentiment analysis to identify potential customer dissatisfaction;
- voice-enabled virtual assistants to support natural language voice interactions and perform a range of tasks such as taking minutes, scheduling meetings and connecting participants into calls;
- real-time language translation to facilitate customer dialogues regardless of language;
- real-time speech analytics to instantly identify potential issues such as customer satisfaction, training and non-compliance; and
- integration with the back office to facilitate communication both externally with customers and internally in the organisation to facilitate First Contact Resolution and strong Net Promoter Scores.
Ioan MacRae added: “What differentiates the Avaya brand in the UK is the element of trust. From large enterprises and public sector organisations to small and medium businesses, Avaya contact centre and unified communications systems have been solid and strong for decades. Today, Avaya carries that trust to the next level, taking experiences to the digital age through open platforms that enable building the right solutions for specific problems.
“From that perspective, the Guildford CEC is a point of reference for all UK organisations to learn how they can take their customer and employee experiences to the next level. Together with Avaya R&D and innovation centres in Dublin, Galway and Leeds Beckett University, the opening of the Guildford CEC will help ensure that world-class innovation continues to thrive at within UK organisations.”
The solutions on display are innovations that were impossible before Avaya made a commitment to open standards. The CEC takes Avaya partners, prospects and customers on ‘behind the scenes’ look at how a commitment to the API economy helps.
