Avaya has exited Chapter 11, and its president has slammed his rivals for capitalising on its woes with “negative selling”.
For those who came in late, Avaya has had a horrible year. But now it seems that it has emerged from bankruptcy protection and reduced its debt by $3 billion and flogged its networking business to Extreme Networks.
Avaya said it is now putting plans in place to float on the New York Stock Exchange.
Writing in his bog, Avaya president Nidal Abou-Ltaif slammed Avaya’s competitors for the approach they took to taking advantage of Avaya’s struggles.
“Don’t get me wrong, we’ve always been ready to leverage the weakness of our competition”, he wrote.
“Throughout my time here we’ve and will continue to have a fierce passion for winning and that will never change. The difference between us and some of our competitors is that we’ve always fought fair and we’ve always looked at who should be the true winner in any outcome – our customers.
“Some of our competitors went down the negative-selling route, trying to put Avaya down in the hearts and minds of our customers and partners.
“Not only does this not work, but it’s also left our competitors less confident in their abilities. Result: we’ve beaten them to the punch on key strategic accounts, with customers preferring to do business with people they trust.”
