Avast gets into bed with Westcoast

Avast is teaming up with Westcoast to distribute its full portfolio of on-premise professional antivirus software.

Westcoast is the distie for Managed Security Service Providers (MSSPs), Managed Service Providers (MSPs) and other reseller partners.

The deal, signed in January 2021, is the largest regional distribution contract in Avast’s history and signals the company’s intent to help create a safe, private, modern-day workplace in our ‘new normal’ for UK businesses and their customers, it’s said.

Westcoast Managing Director Alex Tatham said: “Cybersecurity is the number one issue on the desk of every CIO in the UK – that’s every business including all those serviced by Westcoast’s army of partners. Our partnership with Avast will enhance our security offering and provide a new line of business to our already outstanding software capability. We have no competing offering and hence will put all of Westcoast’s considerable energy and enthusiasm behind this new relationship; helping Avast Business consolidate its channel and allowing our reseller customers to offer the very best products in the market. I couldn’t be more delighted.”

Avast VP of Worldwide Channel and Alliances Marc Botham said: “We have a responsibility as a cybersecurity company to protect the vulnerable from opportunistic cybercriminals. Historically, SMBs have fallen into this category because of budget, resource, or personnel constraints which have prevented them from preparing for, or responding to, cyber incidents that pose a threat to their business continuity. The partnership with Westcoast will help us to reach the UK market at scale and serve these businesses with affordable, enterprise-grade products, as well as sharing expertise on how to become more cyber resilient through Westcoast’s new cyber division, Westcoast Cyber.”

Westcoast is offering the full portfolio of Avast Business’s on-premise solutions, including Avast Business Antivirus, Avast Business Antivirus Pro, Avast Business Antivirus Pro Plus and Avast Patch Management to its partner hub. The deal will also include the distribution of AVG antivirus products, including AVG AntiVirus Business Edition and AVG Internet Security Business Edition.