Scottish start-up Swetrix today announced the launch of its new “cookie-less” alternative to Google Analytics.
Swetrix is focused on visitor privacy, which is increasingly relevant today as invasive user monitoring continues to be problematic—and is illegal in some EU countries.
Swetrix touts itself as an analytics solution compliant with privacy regulations, including GDPR in the EU zone. The company said it allows users to be compliant with HIPAA for healthcare data, PCI DSS for payment card data and the California Consumer Privacy Act (CCPA).