Unified communications outfit Aura Alliance is rebranding as a multi-vendor alliance .
The company said that things have changed since it was founded in 2009 and it was now offering a wider spectrum of corporate communications solutions and services. Those services are available to a growing number of countries and the alliance of unified communications specialists supports a bigger range of vendors.
As well as the usual logo change, the outfit has restructured with its recent acquisition of the Unified Communications Alliance (UCA) with the idea of creating an open, multi-vendor global alliance.
Tony Parish, Aura Alliance CEO said: “To help support our partners in adopting new technologies, we’ve implemented a comprehensive 3-year strategy, geared up with skilled engineers. Thanks to our collaborative nature, our more experienced partners are helping to make the transition as smooth as possible.”
He added that the company partners across the globe are adopting new technologies to broaden the Aura skillset. The big idea is to provide truly comprehensive UC solutions to business in every location around the world. This rebrand is yet another keystone moment in the transformation.
