Staff at the fruity Apple Cargo cult are starting to show their inexperience at flogging wearable fashion items like the iWatch.
A viral YouTube video shows an Apple genius demonstrating how to use the iWatch to buy stuff from Amazon. But he rapidly discovers that the watch is too small an interface to carry out a complex transaction.
He had done all the right things. He had set up the Amazon’s app with the ‘one-click ordering’ to make it look like the purchase only took a couple of presses of the watch face.
The only problem is that it’s a little too easy to ‘click’ when it’s on an inch-wide screen which you’re operating with your thumb.
The demonstrator says, ”Let’s take a look at Amazon ‘It uses dictation. ‘Xbox One’. So, there we go. Xbox One – I could buy it now with one click.’
‘I am just going to add it to my wishlist. OH NO! Wait, wait, how I cancel?”
Still the scale of the potential disaster is not that apparent yet because Apple refused to supply most of its shops with the iWatch.
Angela Ahrendts has told Apple Store staff that the Apple Watch is unlikely to be available for in-store purchases before June – but they should expect the usual ‘blockbuster launches’ in retail stores for future products.
In a memo to retail store staff, Apple’s retail head thanked staff for making the try-ons “unforgettable,” told them customer feedback had been “overwhelmingly positive” and that the online-only ordering period was likely to continue throughout May.
So at least some of them have more time to practice.
