Cisco’s AppDynamics is shifting to a 100 percent channel model, alongside major updates and improvements to its global partner programme.
The firm said the changes will help partners “fully exploit the potential of stack observability with business context”.
AppDynamics has been using a “direct and indirect” sales model for some time, but the outfit feels that a total channel will provide closer alignment to Cisco’s sales motion and give partners the confidence and opportunity to build out full-stack observability practices with AppDynamics and Cisco.
AppDynamics’ vice president of Worldwide Channels and Strategic Alliances Mark Maslach said the company has added a new ‘Elite’ level to its Global Partner Program, creating a three-tier structure alongside the existing ‘Alliance’ and ‘Titan’ levels.
“The Elite level is designed for our largest Global Partners and creates the optimal conditions to fully exploit the full-stack observability market opportunity across AppDynamics and the wider Cisco portfolio”, Maslach explained.
AppDynamics says these changes will benefit partners at all levels, providing more tailored support and improved opportunities for growth. The support model around all three of the programme’s tiers has been adapted to ensure the right sales engineering, channel engineering, marketing support, and channel account manager support is in place.
Partners can use additional updates across the initiative. These include new stackable margins, designed to enable more active partners to be increasingly profitable, and an expanded rebates programme for Elite and Titan partners to earn per-deal rebates.
There’s also a redesigned FastPath programme for better co-investment, improved access to marketing development funds, as well as expanded training and support.
