Chris Blight has joined in-game advertising company Anzu.io to lead its global demand team.
Blight has been part of the UK ad industry for 18 years, having worked as UK Commercial Director at Opera Mediaworks and Sales Director at Autotrader, and spent significant time working at various titles across Haymarket Publishing and Reed Business Information.
He was part of the original team from 4th Screen Advertising acquired by Opera in 2012 and was instrumental in itsrapid growth ahead of the surge in mobile advertising.
Blight has extensive gaming sector experience, having worked as UK Country Manager for AdColony for the past two years, making him a valuable addition to Anzu’s global demand team who are working with advertisers worldwide on their in-game advertising strategies.
Blight said: “I have been working within gaming for a few years now, but when I found out about Anzu and its position in shaping the gaming sector with its advanced technology and excellent strategic partners, I couldn’t help but be inspired.
“Gaming has unrivalled user attention, and because of that, it is quickly getting the attention of brands and advertisers. While the ad dollars invested in gaming don’t currently match that of other sectors, the smartest advertisers are quickly realising the opportunity and looking at gaming to find their identify and attract customers.”
