Amperity and Microsoft have announced a new partnership to enhance AI-driven customer experiences, especially in retail.
The partnership aims to build customer loyalty, reduce churn, and increase customer lifetime value by using first-party data.
Amperity, known for its AI-powered Lakehouse customer data platform (CDP), and Microsoft Azure will work together to provide retailers with up-to-date customer data analytics. This will help shape future omnichannel experiences, engage customers before and after purchases, and encourage brand loyalty.
Amperity Strategic Partnerships SVP Curt Lockton said, “The synergy between Amperity and Microsoft is pushing the boundaries of AI-driven customer experiences and empowering brands to harness the full potential of their data to understand their customers, deliver personalised experiences and drive revenue.”
