IT security distributor Alpha Generation Distribution has announced its cunning new growth plans based on vendor and reseller support.
The Notts outfit says it wants to expand in the Nordics, which does sound like someone has had a heavy lunch.
Alpha Generation Sales Director Chris Walsh said the move comes at a time when end-users are seeking a more proactive approach to security and are looking for more support from resellers to provide the advice and the products that fit with their business challenges.
“Businesses are not going to win the ongoing battle against cyber attackers alone, and resellers need to get better at supporting them. IT security resellers need support too but, according to our research, most think distributors aren’t doing enough. Just 22 percent say they focus on long-term proactive security. Distributors need to focus on offering resellers the products and services their end-users are asking for, which is what our business is centred.”
Alpha Generation is going to increase its workforce to help it support the channel. The company has already tripled its headcount over the last 18 months, recruiting employees into its sales, marketing, and support teams, meaning it can continue to offer enhanced services for both vendors and reseller partners.
Additional marketing resource will give vendors more access to creative campaigns to help them market their products and services, while resellers will be able to use the extra support to reach their target customers and grow their business, Walsh said.
Because of this increased headcount, Alpha Generation is due to move to larger premises to house the extra headcount – a valuable investment in the company’s future.
The company will also invest more heavily in data research, which will help it find, profile and introduce new and existing vendor products to its channel partners.
Nordic businesses are becoming important as there is a growing threat from malicious actors as the digital industry booms. But rapid transformation comes with risk and many businesses in the region were walloped by malware attacks last year.
Just after WannaCry impacted businesses across the globe, Danish shipping giant Maersk lost an estimated $300 million in revenues when it was one subject of the NotPetya exploit. Now, Nordic business owners are looking for more robust solutions to prevent attacks happening before it’s too late.
The Nordic expansion is based on a healthy two years in the UK and Ireland (UKI), in which Alpha Generation enabled channel partners to generate an impressive quantity of leads through its boxed campaigns. Now, these boxed campaigns will be translated into local language, bringing Alpha Generation’s value-add to partners in the Nordic region.
Victoria Scully, Alpha Generation’s Thycotic Business Unit Director, is heading up a dedicated team of business development specialists, recently expanded by 50 percent, that cover UKI and Nordics. They’ll work exclusively in the channel, assisting in pipeline generation and closing business.
Stuart Reay, Managing Director at Alpha Generation, said: “Alpha Generation is going from strength to strength and it’s exciting to see our next phase of growth. We’re exploring new markets for future expansion and, while we’ll always focus on the UK, we are considering long-term growth plans. We will only enter the markets that are completely right for us and our overall business strategy.”
