Alibaba Cloud wants to grow its global partner ecosystem and is ramping up its support and incentives.
At the Alibaba Cloud Partner Summit 2023, the firm outlined several initiatives to grow its partner base. These included launching an independent software vendor (ISV) acceleration programme, increased training for partners and more rewards for the best performers.
The ISV programme includes incentives and technical support to make Alibaba Cloud more attractive and add more depth to the cloud player’s marketplace offering. Its rivals have similar offerings, having recognised the importance of offering customers a wide range of applications.
Once signed up, Alibaba’s own sales teams and channel partners will be in a position to promote and pitch the ISV offerings.
The firm has launched its Alibaba Cloud Partner Empowerment Portal, which offers product and service training and certifications, plus educational material to help keep partners on top of the latest developments in the market.
The portal will be a tool for its existing 500 global partners, which include traditional channel managed service providers (MSPs) and ISVs, to tap into to learn more about cloud, artificial intelligence and Web 3.0.
Alibaba Cloud Intelligence chief Edward Cai said that the company was committed to growing with its global partners and providing them with even stronger support to expand their businesses into Southeast Asia and beyond.
“All new initiatives underscore how much value we place on our partners. Together with our partners’ industry know-how, technology capabilities and market insights, we can deliver significant benefits to our customers,” he said.
