Software giant Microsoft said it has bought Parature, which specialises in cloud based customer management systems.
It did not say how much it paid for the company, nor did it reveal how it intended to integrate its software. It said it would reveal those details at an upcoming conference in Las Vegas in February.
However, it is clear from Parature’s business model which way the wind is blowing. Parature has 70 million users worldwide and works with 500 well known brands including IBM, Ask.com, and the US Environmental Protection Agency, Microsoft said.
It provides a knowledge base with self service portals, and supports ticketing mobile. Microsoft said the services it offers complements its existing Microsoft Dynamics CRM customer care offerings.
