A report said that shipments of unbranded tablets amounted to 25 million in the third quarter of this year.
Digitimes Research said that figure is up by 56.3 percent sequentially and up 40.4 percent year on year.
Most of the shipments went abroad and seven inch screens accounted for most of the growth.
Yet the research outfit believes it won’t be all plain sailing for the white box suppliers because big brands will, and are, offering Android units at prices that compete with the white box units.
Mediatek continues to make progress in the sector, with its chips accounting for 70 percent of application processors.
Sales in Europe and the US of white box units often accompany other bundling deals, but the Chinese manufacturers of the tablets can expect to make headway in Eastern Europe, Southeast Asia and Latin America, according to the research.
