Infinity Group has acquired the end-customer business of Pax8, which was part of Bam Boom Cloud, and entered a strategic partnership with the distributor.
The companies stated that the acquisition brings 200 Business Central customers into Infinity Group’s existing base of 340 clients. This will complement the reseller’s existing business practice areas of Microsoft security, modern workplace, data and AI, and customer engagement.
The acquisition aligns with Infinity’s expansion into the US and EU markets, where the London-headquartered group had no prior presence.
Infinity CEO Rob Young said the move strongly aligned with the company’s Microsoft-first strategy and expanding its Microsoft practice.
He said the plan was to grow within the Microsoft ecosystem and the purchase was a crucial element of Infinity Group’s strategy to cement its position as a leading provider of Dynamics 365 solutions.
This acquisition is the second transaction for the Microsoft MSP, following the purchase of Redkite CRM in October 2023, which aimed at growth in the social housing sector.
Pax8VP of Business Applications Brett Critchley said Infinity and Pax8 are excited about the long-term prospects of their partnership.
He said this partnership will unlock new opportunities for end customers while upholding commitments to a 100 per cent indirect business model.”
Young pointed out that by becoming a channel partner of Pax8, Infinity Group gains access to an extensive pool of resources and expertise. This will enable it to grow and scale its business with better strategic alignment and a unified go-to-market strategy.
“Pax8 benefits from Infinity Group’s in-depth knowledge and experience in the Dynamics 365 domain. Together, we can offer a more comprehensive and valuable service to our shared clients.”
