Cloudy security outfit Barracuda Networks has announced a massive boost to its global partner programme.
The Barracuda Success Programme, launched last December, aims to increase partner profits and skills by offering them more discounts, rebates, training and tools.
The company claims the programme has three main benefits for partners and distributors:
- More money in their pockets. Barracuda offers new and improved compensation models, including generous discounts and rebates for top-tier partners and more opportunities to sell their products and services.
- More customers in their books. Barracuda is helping partners and distributors grow their businesses by giving them better support and incentives to recruit and retain new customers and secure their networks.
- More knowledge. Barracuda provides access to four new partner technical certification courses and more technical resources, such as the Barracuda Email Threat Scanner, which helps partners identify and stop email attacks.
Barracuda’s VP for worldwide partner ecosystems, Jason Beal, said the company is committed to its channel partners and wanted to reward them for their hard work and loyalty.
“This new rebate is a result of listening to our partner advisory board and is a big thank you to our top-performing partners worldwide,” Beal said.
Barracuda’s investments in partner success have paid off. The company reported a 14 per cent growth in annual recurring revenue (ARR) for its cloud-based solutions and a 17 per cent growth in ARR for its managed service provider (MSP) business.
Based on the LAER model, Barracuda is launching a new Premier-level rebate for its elite partners: land, adopt, expand, and renew. Partners will be rewarded for bringing in new customers, getting them to use all the features of Barracuda’s products, selling them more solutions from Barracuda’s portfolio, and keeping them happy and loyal.
