Tech giant Accenture Song has splashed out on Work & Co, a trendy New York design and technology firm, in a secret deal worth millions of pounds.
Work & Co has nearly 400 staff and boasts a dazzling array of skills and clients, including IKEA, Gatorade, Apple, Disney, Airbnb, and Google.
On Tuesday, Accenture Song, which used to be called Accenture Interactive, said that Work & Co will join its digital experience business, which helps clients boost their growth and value with cutting-edge products and services.
The exact price of the acquisition was not revealed, nor was the date when it will be completed.
Accenture Song is not done yet. The company also announced it will buy Navisite, a Massachusetts cloud solution and service provider.
Accenture Song boss David Droga gushed over Work & Co’s work, model, and leadership.
“They are one of the world’s very best digital product companies. As Song grows bigger and bigger, we will keep adding more tech expertise and creative excellence to our Song family.”
Accenture Song’s design and digital products practice Olof Schybergson said Work & Co is known for digital product excellence.
“By using GenAI, they have added speed and customised customer experiences to their strengths. Accenture Song’s Design and Digital Products practice makes new and better products and services for our clients, and Work & Co will make our team even stronger.”
