Expanding its channel network did the cloudy outfit Wasabi Technologies some good – it managed to grow at double the market growth rate in 2023.
Wasabi had partner deals in Europe and new platform capabilities aimed at partners.
The company said its main issue is “guilt by association” due to hyperscalers being scrutinised in Europe for lock-in and egress fees.
Wasabi EMEA VP and GM John Howes said that while this issue did not directly affect the company, it highlights its value proposition.
“We offer zero egress fees, so customers can easily switch providers. We articulate our differences around lock-in and transparency. It’s an education process,” adds Boland, explaining that Wasabi is investing time and effort into educating partners about how their method differs from hyperscalers,” Howes said.
Howes claims the company grew at twice the market rate in cloud object storage. In the UK, we targeted partnerships selectively for coverage and vertical expertise. It uses broad partners like Softcat and specialised ones like Holy Ghost and Phoenix in areas like the public sector and Academia.
It operates a single price tier partner programme with no hidden fees and saves enterprises 80 per cent typically over hyperscalers.
