According to a new report, the convergence of the Internet of Things and Artificial Intelligence are helping hospitality recover from the aftermath of Covid.
New Epsilo research found 80 per cent of customers were more likely to purchase if the brand provided a more personalised experience. IoT and AI technologies have paved the way for such experiences. Smart room systems can now adjust lighting, temperature and even music preferences based on individual guest profiles and past behaviour.
The report said voice-controlled assistants powered by AI, like those found in smart speakers, allow guests to control various aspects of their room with simple voice commands, creating a seamless and convenient environment.
AI-driven chatbots are changing the way guests interact with hotels. These chatbots are available 24/7 to answer queries, provide recommendations and even facilitate check-in and check-out processes creating a personalised guest experience, the report said.
IoT-enabled devices are transforming security measures within the hospitality industry. With increased security and streamlined processes, businesses can reduce operating costs while increasing client satisfaction, the report added.
Smart locks, for instance, allow guests to access their rooms using smartphones, eliminating the need for traditional keys and cards. These locks enhance convenience and provide hotel managers with real-time insights into room access and security status.
AI-powered video surveillance systems with facial recognition capabilities are another game-changer for hotel security. These systems can identify suspicious activities and alert security personnel in real-time, bolstering overall safety for guests and staff.
